De-cor presents an engaging setting for an intricate collection of handcrafted artifacts, furnishings, reclaimed architectural elements and hand-woven textiles that embrace the cultural and traditional arts of the Indian sub-continent. The exclusive retail showroom and gallery is located in Pasadena, California.

Launched by Deepali Pareek in 2011, the showroom displays items that have been personally sourced by her from the continual travels she periodically undertakes across India and its neighboring countries.